COSTUMES
Dior, Christian; Dior Boutique
France: Paris (1905 - 1957)
Dress, day (woman's)
c. 1967 - 1968
Twill weave; Printed, screen
Silk
Mrs. Theodore Plestcheeff Collection
TC 92.9-3

Today much sportswear boldly bears the brand name or logo of its designer or manufacturer, or of other entities such as sports teams or museums. The wearer voluntarily becomes a living billboard, providing free advertising. This Dior dress is an example of branding and couture coinciding in the same garment, wearing the label on the outside for all to see. -- Label copy for Vortexhibition Polyphonica: Opus I, October 3, 2009 to February 9, 2010.